6 Tips for Video Marketing
TIP #1 : Use a storyboard approach
Nobody enjoys listening to someone rabbit on while jumping from one topic to another. If you can begin your video with a problem the user can relate to then lead them through the process of solving it, the only thing left is to provide them a link to purchase…
TIP #2 : Keep it short (2-4 minutes max)
Don’t try to make a 30 second commercial, people will instinctively think they’re watching a TV ad. Instead, make your video about a personal experience or professional opinion that draws their attention in. Saying you enjoyed a product is better than selling it!
TIP #3 : Keep it moving as often as you can
Even if you choose to make your videos using PowerPoint, be sure to animate the page elements and transition between slides so that the attention span is constantly being reset. This way the viewer is less likely to click back or to another website!
TIP #4 : Copy the infomercial recipe
The infomercial industry is big business and they have spent large amounts of time and money refining the process to get results. You can replicate that process for your own product by using the AIDA formula or the problem-agitate-solution method.
TIP #5 : Optimise your video pages
Make sure that your main keywords are listed in the text content beside your video listing and link to it from other video pages. Be sure to have a link to your sales page or website if using video hosting sites like YouTube.
TIP #6 : Leverage your time with tools
Don’t just upload one video to YouTube, sign up for a free Tube Mogul account and have your video automatically distributed to dozens of websites at once. Then cut a different version of your video that is shorter and then upload that… repeat each week or month!
Google Buzz: the app we didn’t need

google buzz
Did you see the notification recently for Buzz when you logged into your gMail account? I chose to ignore it for a few days before it dawned on me that it could be something cool I should check out. After doing so, I was rather unimpressed and didn’t see the benefits so I just went about my day.
Then today I was on the tech republic website reading about Google’s latest social media application and Jason Hiner did a great job of pointing out exactly why this new app is actually a bad thing in some cases.
Personally, I use gMail as a tertiary account (aside from my primary hotmail address and secondary work address) so the only information that is recorded on that profile is related to Internet Marketing. Based upon that, I don’t really mind if Google shares those details with my contacts or it’s advertisers. › Continue reading
Brisbane Internet Business Meetup

Brisbane Internet Business Meetup
I’m speaking tonight at a local networking group that I belong to, which is basically a meetup.com club for people in Brisbane that are interested in online business.
My presentation is on ‘Effective Google Advertising’ and I will be giving the audience a general introduction to AdWords before moving onto some inside techniques of succeeding with Google Adwords (pay per click) advertising. I’ve published the PowerPoint here for everyone to download after the night and refer to….
Click here to download powerpoint presentation on ‘Effective Google Advertising’.
Click here to download PDF version of the presentation
Traffic Bug – Bookmarking & Backlink Software

traffic bug
I signed up for Mike Roberts’ software (traffic bug) about a month ago and have been testing the trial account since. Gotta say, I’m pretty impressed with the results I’ve obtained from just a few hours using traffic bug.
I simply input a URL and some descriptive text for 7 websites I had just built, then walk away to let the bug do it’s thing. After checking my stats today, I see that traffic bug has obtained a combined total of 1,753 new backlinks, bookmarks and submissions for those 7 websites.
I had my eye on traffic bug for over 6 months but finally went ahead and tried it out around the time I was doing a lot of RSS submissions. Both are very handy to my business because they allow me to spend a small amount of time setting up a new campaign that will then go out obtain a massive amount of inbound links. This is a great way to leverage your productivity, but it also cuts out the boring tasks involved with getting links and bookmarks to your sites.
Well I got an email today reminding me that my free trial to traffic bug is about to expire in a few days. In the message was an offer to sign up for $19/month with protection from future price increases while still receiving updates to the software. For me, this is money well spent considering how much time it saves me and what I get in return.
If you’re thinking of trying out traffic bug then I recommend doing so, you can get an extended trial period when registering through the thirty day challenge too. I think then you get 40 days instead of the standard 30 day trial for traffic bug.
Leave me a comment below if you’ve used traffic bug or similar types of software, it would be good to hear other opinions out there
List Building – Part 3

list building
Okay lets take stock of where things are at so far after my previous posts on list building (part 1 & part 2):
1. Setup an account with a list management / email marketing provider
2. Create a list and signup box
3. Insert your signup box on your website
4. Have a juicy headline and something valuable as a giveaway
So get those parts done and you’ve got a good foundation setup to begin list building. Now lets talk about the next part of the process: LIST MANAGEMENT/RELATIONSHIP MARKETING.
List management in my opinion is really the art of relationship management, or as Seth Godin and Jeff Bezos puts it ‘relationship marketing. One of the most important things… actually make that THE MOST IMPORTANT THING about list management is that you DO NOT view your list as a bunch of sales prospects that you can simply bark at everytime you want to. › Continue reading
List Building – Part 2

list building
So now for some fundamentals to help you with list building…
List building isnt just the process of putting a signup box on your website and collecting email addresses. If you previously viewed things that way, then I can understand why you wouldnt focus on LB but there are a few more tricks to the process. To be fair, the entire process should be called list management as building is only the first part. Managing the list of subscribers is where the real magic happens.
Now if you’ve never built a list before, then the first thing you need is a place to store your subscriber database. Here are a few of the more popular platforms:
- aweber
- icontact
- constant contact
- mailout.com
When I first started out, I actually used the list management software that came pre-installed on my web server. I recommend that you dont go that route to avoid potential pitfalls down the track like blacklisting and consumer complaints. Going with an online provider gives you double opt-in protection along with load balancing and spam prevention. I use aweber these days after reviewing many of the others and I simply love it. › Continue reading
Video Marketing Results

video marketing results
I haven’t had a huge amount of time over the past week to devote to video marketing, client projects are starting to ramp up again for the new year so time is precious right now.
I do want to report the latest results from my video marketing test campaign from a few weeks back though…
So for the 2 word term I was targetting, my video no longer ranks in the top 10 in either youtbue or google video. I think this has to do with the amount of page views, or lack of, so I’m going to replicate the campaign with the same optimising with one difference… this time I’m going to pump a bunch of traffic into it and see if the view count affects how it sits in the results.
The 3 word term I was targetting is still holding in the top 5, but I’ve slipped from the #1 spot recently. I think this is for the same reasons as above. › Continue reading
List Building – Part 1

list building
Firstly, I’m no expert on list building. I’ve researched how a lot of the successful guys approach the subject and integrated their best methods with my own knowledge of the web demographic.
So before we get into any tips and techniques, I’d like to impress something upon you to switch the way you think… repeat this as your mantra from now on!
“I WILL FOCUS ON LIST BUILDING AS THE MAIN AREA OF MY ONLINE BUSINESS TO GENERATE LEADS, THEN THE SALES WILL FOLLOW!”
So to put that into context…
If you currently spend your time chasing page impressions and monetising your traffic, you should focus on converting that traffic to opt-in subscribers.
If you currently spend money on buying PPC traffic from adwords trying to convert it into sales, you should focus on enticing them to join your list. › Continue reading
Top position in Google video search. 2 word term

google video search
The video I distributed a few days ago has made it to the #1 and #2 spot in the google video search results and youtube. It started at #9 within the first day, then dropped down a page or two, then made it back up to the top 2 spots. I achieved 2 spots because I recut the main video into a slightly different sequence then distributed with similar keywords.
Next I’m going to interlink each video to point to each other and spread some link juice around.
I uploaded some new videos tonight, for the same niche but this time targetting a 3 term keyword. I will let you know when that makes it into the video search results and the position it achieves, I’m hoping for another #1 as this is 3 words now and is getting close to being long tail video marketing. › Continue reading
Here are the last tickets to see Yanik Silver

underground 6 seminar
It’s time to grab tickets to the Underground 6 Seminar, organised and presented by Yanik Silver. I just read an email from Yanik and he’s announced that there are only a few days until registrations close for early bird tickets. If you missed out on these, you wouldn’t be at the special VIP dinner with everyone along with the secret bonus day that others can’t even look into.
I’ve already got my ticket and cannot wait until this event in March. I’m looking forward to joining the extra days and events that early bird tickets receive at the Underground 6 Seminar. The hotel precinct that is housing UG6 and it’s special agents is absolutely amazing, we have nothing like this type of building here in Australia.
For anyone that is interested in learning more about Internet Marketing should definitely be at Underground 6, you’ll get to meet Yanik Silver in person as he works the crowd during the day and at bar afterwards.
Oh and did I mention, if you sign up for your ticket within 48 hours you’ll receive my special bonus package that helps you get setup with making automated profits from the Internet straight away no matter which guru internet marketer you’re following.
Click here to grab the last tickets for earlybird entry to Underground 6 Seminar with Yanik Silver
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