List Building – Part 3
list building
Okay lets take stock of where things are at so far after my previous posts on list building (part 1 & part 2):
1. Setup an account with a list management / email marketing provider
2. Create a list and signup box
3. Insert your signup box on your website
4. Have a juicy headline and something valuable as a giveaway
So get those parts done and you’ve got a good foundation setup to begin list building. Now lets talk about the next part of the process: LIST MANAGEMENT/RELATIONSHIP MARKETING.
List management in my opinion is really the art of relationship management, or as Seth Godin and Jeff Bezos puts it ‘relationship marketing. One of the most important things… actually make that THE MOST IMPORTANT THING about list management is that you DO NOT view your list as a bunch of sales prospects that you can simply bark at everytime you want to. › Continue reading
List Building – Part 2
list building
So now for some fundamentals to help you with list building…
List building isnt just the process of putting a signup box on your website and collecting email addresses. If you previously viewed things that way, then I can understand why you wouldnt focus on LB but there are a few more tricks to the process. To be fair, the entire process should be called list management as building is only the first part. Managing the list of subscribers is where the real magic happens.
Now if you’ve never built a list before, then the first thing you need is a place to store your subscriber database. Here are a few of the more popular platforms:
- aweber
- icontact
- constant contact
- mailout.com
When I first started out, I actually used the list management software that came pre-installed on my web server. I recommend that you dont go that route to avoid potential pitfalls down the track like blacklisting and consumer complaints. Going with an online provider gives you double opt-in protection along with load balancing and spam prevention. I use aweber these days after reviewing many of the others and I simply love it. › Continue reading
Video Marketing Results
video marketing results
I haven’t had a huge amount of time over the past week to devote to video marketing, client projects are starting to ramp up again for the new year so time is precious right now.
I do want to report the latest results from my video marketing test campaign from a few weeks back though…
So for the 2 word term I was targetting, my video no longer ranks in the top 10 in either youtbue or google video. I think this has to do with the amount of page views, or lack of, so I’m going to replicate the campaign with the same optimising with one difference… this time I’m going to pump a bunch of traffic into it and see if the view count affects how it sits in the results.
The 3 word term I was targetting is still holding in the top 5, but I’ve slipped from the #1 spot recently. I think this is for the same reasons as above. › Continue reading
List Building – Part 1
list building
Firstly, I’m no expert on list building. I’ve researched how a lot of the successful guys approach the subject and integrated their best methods with my own knowledge of the web demographic.
So before we get into any tips and techniques, I’d like to impress something upon you to switch the way you think… repeat this as your mantra from now on!
“I WILL FOCUS ON LIST BUILDING AS THE MAIN AREA OF MY ONLINE BUSINESS TO GENERATE LEADS, THEN THE SALES WILL FOLLOW!”
So to put that into context…
If you currently spend your time chasing page impressions and monetising your traffic, you should focus on converting that traffic to opt-in subscribers.
If you currently spend money on buying PPC traffic from adwords trying to convert it into sales, you should focus on enticing them to join your list. › Continue reading
Top position in Google video search. 2 word term
google video search
The video I distributed a few days ago has made it to the #1 and #2 spot in the google video search results and youtube. It started at #9 within the first day, then dropped down a page or two, then made it back up to the top 2 spots. I achieved 2 spots because I recut the main video into a slightly different sequence then distributed with similar keywords.
Next I’m going to interlink each video to point to each other and spread some link juice around.
I uploaded some new videos tonight, for the same niche but this time targetting a 3 term keyword. I will let you know when that makes it into the video search results and the position it achieves, I’m hoping for another #1 as this is 3 words now and is getting close to being long tail video marketing. › Continue reading
Here are the last tickets to see Yanik Silver
underground 6 seminar
It’s time to grab tickets to the Underground 6 Seminar, organised and presented by Yanik Silver. I just read an email from Yanik and he’s announced that there are only a few days until registrations close for early bird tickets. If you missed out on these, you wouldn’t be at the special VIP dinner with everyone along with the secret bonus day that others can’t even look into.
I’ve already got my ticket and cannot wait until this event in March. I’m looking forward to joining the extra days and events that early bird tickets receive at the Underground 6 Seminar. The hotel precinct that is housing UG6 and it’s special agents is absolutely amazing, we have nothing like this type of building here in Australia.
For anyone that is interested in learning more about Internet Marketing should definitely be at Underground 6, you’ll get to meet Yanik Silver in person as he works the crowd during the day and at bar afterwards.
Oh and did I mention, if you sign up for your ticket within 48 hours you’ll receive my special bonus package that helps you get setup with making automated profits from the Internet straight away no matter which guru internet marketer you’re following.
Click here to grab the last tickets for earlybird entry to Underground 6 Seminar with Yanik Silver
#1 in Google video search results
google video search
The results are already in after distributing 2 videos yesterday.
The first video has already made it to #1 position for google video and youtube for the 3 term search phrase I was targetting, all within 24 hours.
The second video made it to #9 position (still on the front page, just) for a 2 term keyword that is HUGELY competitive. We’re talking about the dating niche, so ranking first page for a 2 term phrase is very encouraging. Next I’m going to target a set of long tail keywords (3 term & 4 term) to see if I can make #1 for the subniches…
Video Marketing – 10 hours to produce dating video
singles-dating.org
Okay so it’s pretty much 10 hours since I started my chunking schedule for today, the results are good… very good.
All in all, I’m quite proud of the video I produced today in terms of content and quality. The chunking has helped in every aspect of my day so it looks like this will be my new good habit to adopt in 2010.
TIME SAVING: Firstly, I allocated 6 chunks of 90 minutes for each different task required. Yesterday these 6 chunks took me over 12 hours, so by being more efficient I reduced my man hours today by 90mins.
PRODUCITIVITY: I felt much more focussed today, I wasn’t constantly trying to figure out the context every 10 minutes. Some tasks that I usually dred doing so I drag them out over a full day, but by doing them in one chunk I produce almost twice as many as when multitasking.
QUALITY OF WORK: There is no comparison to the video I created yesterday (in terms of music score, editing, video graphics, transitions and visual story) and the video I created today. By doing focussed chunks of research for media, instead of on the fly while doing video editing, meant that I had more time to browse the available footage and images. Not only was I able to compile 3 times as much media when compared with yesterday, the final video was just over 90% longer in play time. My next target from here is to double the length time and produce a marketing video that is 4 minutes in length.
VIDEO COMPRESSION: Found a huge time/cost saving trick today, instead of uploading massive avi video files I did the conversion locally to .flv and shrunk the original version of 2 gigbytes down to a flash movie that is 8.4 megabytes. That not only saves my bandwidth, but also the amount of time it takes me to upload the video and then also for mogul & geiser to distribute.
DISTRIBUTION: Although I didn’t meet my target for today, I only fell short by just one site. Using geiser and mogul, I had my video sent out to 9 video websites with a few clicks of the mouse. That will get easier from here as I now have accounts saved into the software.
Traffic from the video and profiles are directed to a niche website I created in about 2 hours using PLR content and WP. CPA deals are then inserted into the site templates to convert traffic: www.singles-dating.org was the best domain I could find yesterday.
Comment on my video below, it’s really a proof of concept on using stock photography and footage with no voice over. I spent roughly $40 on media to produce the 2 minute video, much quicker and cheaper than outsourcing for a person to do narration. I will start creating videos with voice overs next week then test against the written message version.
It’s the weekend in a few hours, so I think I’ll power off and get some rest.
… or maybe jump back into the editing studio to recut todays video into 2 x 1 minute videos. Then I can quickly upload those thru geiser and mogul to increase todays output to 3 final cut videos.
Okay, so maybe I wont get that last chunk of time free now 
“sidenote: youtube captures 43rd second of video for the still thumbnail. Optimise keyword/headline on that frame to improve click through’s”
“update: video made #9 in google video search results and also youtube, all within 24 hours”
“update: video made it to #1 and #2 spot, now with side by side listing at the top of front page in google video & youtube, all within 4 days”
Video marketing: behind the scenes
Still working in the studio today on video production for a few marketing campaigns. I didn’t get as much produced yesterday as hoped 
I found that multitasking while scripting /editing /producing is not condusive to productivity. When my brain had to deal with so many different subjects, it couldn’t think ahead for all parts and only the current part. This resulted in only 2 test videos being cut and one real video being broadcast at the end of the day.
I made it to tube mogul and traffic geiser at around 11pm (which was earlier than my estimated time of 3am the next morning). The video ended up being broadcast manually through a YouTube account. Received traffic within hours and the video is #1 for it’s keyword and long tail phrase in YouTube results. side note: need to figure out how to also attract comments to help the SEO…
To improve productivity, I’m going to only do chunking tasks today (instead of multitasking) and I will see how much output I have tonight. I just put each chunk into my Google Calendar, which syncs with my iPhone, which then gives me little reminders at each interval so I stick to the schedule and chunking is efficient. › Continue reading
Automated Sales Formula – Day 5
Mid week progress update for the Automated Sales Formula.
Today I’m putting together a 4 minute sales video for one of my information products, I’ll be using everything I learned on ASF to create the reel.
I predict that the scripting will take up to an hour, as I already have sales pages and marketing articles for this project. Very excited that I’m at this part of the program, video is the coolest medium to work on (especially when you can code actions into the flv to increase CTR and opt-ins)
It sounds like everyone that signed up for my coaching club on the Automates Sales Formula bought the program for the same reason : to have automated websites that are premade and simple to install. Welcome to everyone in the club
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Recent Comments
- Pam Penleton-Smith on Automated Sales Formula
- Kevin Sorrell on Video Marketing Results
- eBook Reviews on List Building – Part 2
- David on Automated Sales Formula – Day 4
- Video marketing: behind the scenes | eNicholas on Video Marketing – 10 hours to produce dating video
- Katie McDonnal on Clickbank Milestone – Just Sold My 100th eBook
- Nick on Automated Sales Formula – Day 4
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