Books
The Ultimate Sales Letter: Attract New Customers. Boost Your Sales (Paperback)
Product Description
This guide teaches you a step-by-step system for writing sales letters any business can use–designed by the most successful and highly paid professional direct-response copywriter in the country.
About the Author
Buy The Ultimate Sales Letter: Attract New Customers. Boost Your Sales (Paperback)
The 7 Habits of Highly Effective People
Book Review
Review
Surf for Your Life – Mick Fanning
Product Description
Mick Fanning is young, but he’s had many experiences that most of us never will. How does it feel to lose a brother? Win a world title? Rip your hamstring muscle clean off the bone? Weave through a zippering Superbank barrel for 20 or 30 seconds or paddle over the ledge at places like Pipeline and Teahupo? Have scoliosis so bad you can’t get off the floor? Address the New South Wales state of origin team before a match, bowl to Matty Hayden, and have Dave Warner belt you for consecutive sixes?
Mick tells his life story candidly—in turns funny, sensitive, thoughtful, self-deprecating—while providing intimate insights into the personal lessons gained along the way—with practical tips on surfing technique, fitness, nutrition, board design, travel, competitive strategies, and mental clarity. Mick has overcome personal tragedy and career-threatening injury on his way to claiming the 2007 world surfing title. Universally acknowledged as the most focused and driven competitive surfer of his era, his approach to surfing, sports psychology, life, and relationships makes fascinating reading.
The essential principles of perseverance, hard work, and overcoming obstacles in pursuit of your dreams will inspire anyone.
About the Author
Good to Great: Why Some Companies Make the Leap… and Others Don’t (Hardcover)
Amazon.com Review
From Publishers Weekly
Buy Good to Great: Why Some Companies Make the Leap… and Others Don’t (Hardcover)
The Power of Full Engagement
The Power of Full Engagement: Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal (Paperback)
The authors, founders of and executives at LGE Performance Systems, an executive training program based on athletic coaching programs, offer a program aimed at stressed individuals who want to find more purpose in their work and ways to better handle their overburdened relationships.
Just as athletes train, play and then recover, people need to recognize their own energy levels. “Balancing stress and recovery is critical not just in competitive sports, but also in managing energy in all facets of our lives. Emotional depth and resilience depend on active engagement with others and with our own feelings.” Case studies demonstrate how some modest changes can have an immediate impact. Loehr (Mental Toughness Training for Sports) and Schwartz (Art of the Deal, writing with Donald Trump) also include a chart highlighting Action Steps, Targeted Muscle, Desired Outcome and Performance Barrier and apply these tenets to individual cases.
A chart analyzing the benefits and costs to taking certain action shows the impact negative behavior can have on both physical and mental well-being. However, the actual “training program” whereby readers can learn how to institute certain rituals to change their behavior is less well-defined. Managers and other employees who have attended HR seminars may find this plan easy to use, but self-employed people and others less familiar with “training” may be unable to recognize their behavior patterns and change them.
For 25 years, Loehr and Schwartz have conducted intensive training with professional athletes to help them perform at peak levels under intense competitive pressures. They are not involved in the physical training process, however. Their intervention focuses on effective management of our most precious resource, our energy. They have found to their surprise that the performance demands most people face in their everyday work environments are often tougher than those professional athletes face. Because athletes train constantly, they are more prepared, whereas most people are in the work game 8 to 12 hours a day with little or no training at all. Most of us are constantly trying to manage time; here, the authors have instead set out a prescription for managing energy on every level: physical, emotional, mental, and spiritual.
You are likely to find some of yourself in one of the many case studies they provide to illustrate their techniques. Some of what they say is reminiscent of Tony Robbins’ self-help material, but without all the hype it’s easier to digest. David Siegfried
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