eNicholas

List Building – Part 3

list building

Okay lets take stock of where things are at so far after my previous posts on list building (part 1 & part 2):

1. Setup an account with a list management / email marketing provider

2. Create a list and signup box

3. Insert your signup box on your website

4. Have a juicy headline and something valuable as a giveaway

So get those parts done and you’ve got a good foundation setup to begin list building. Now lets talk about the next part of the process: LIST MANAGEMENT/RELATIONSHIP MARKETING.

List management in my opinion is really the art of relationship management, or as Seth Godin and Jeff Bezos puts it ‘relationship marketing. One of the most important things… actually make that THE MOST IMPORTANT THING about list management is that you DO NOT view your list as a bunch of sales prospects that you can simply bark at everytime you want to. › Continue reading

List Building – Part 2

list building

So now for some fundamentals to help you with list building…

List building isnt just the process of putting a signup box on your website and collecting email addresses. If you previously viewed things that way, then I can understand why you wouldnt focus on LB but there are a few more tricks to the process. To be fair, the entire process should be called list management as building is only the first part. Managing the list of subscribers is where the real magic happens.

Now if you’ve never built a list before, then the first thing you need is a place to store your subscriber database. Here are a few of the more popular platforms:

• aweber
• icontact
• constant contact
• mailout.com

When I first started out, I actually used the list management software that came pre-installed on my web server. I recommend that you dont go that route to avoid potential pitfalls down the track like blacklisting and consumer complaints. Going with an online provider gives you double opt-in protection along with load balancing and spam prevention. I use aweber these days after reviewing many of the others and I simply love it. › Continue reading

List Building – Part 1

list building

Firstly, I’m no expert on list building. I’ve researched how a lot of the successful guys approach the subject and integrated their best methods with my own knowledge of the web demographic.

So before we get into any tips and techniques, I’d like to impress something upon you to switch the way you think… repeat this as your mantra from now on!

“I WILL FOCUS ON LIST BUILDING AS THE MAIN AREA OF MY ONLINE BUSINESS TO GENERATE LEADS, THEN THE SALES WILL FOLLOW!”

So to put that into context…

If you currently spend your time chasing page impressions and monetising your traffic, you should focus on converting that traffic to opt-in subscribers.

If you currently spend money on buying PPC traffic from adwords trying to convert it into sales, you should focus on enticing them to join your list. › Continue reading