Video Marketing
6 Tips for Video Marketing
TIP #1 : Use a storyboard approach
Nobody enjoys listening to someone rabbit on while jumping from one topic to another. If you can begin your video with a problem the user can relate to then lead them through the process of solving it, the only thing left is to provide them a link to purchase…
TIP #2 : Keep it short (2-4 minutes max)
Don’t try to make a 30 second commercial, people will instinctively think they’re watching a TV ad. Instead, make your video about a personal experience or professional opinion that draws their attention in. Saying you enjoyed a product is better than selling it!
TIP #3 : Keep it moving as often as you can
Even if you choose to make your videos using PowerPoint, be sure to animate the page elements and transition between slides so that the attention span is constantly being reset. This way the viewer is less likely to click back or to another website!
TIP #4 : Copy the infomercial recipe
The infomercial industry is big business and they have spent large amounts of time and money refining the process to get results. You can replicate that process for your own product by using the AIDA formula or the problem-agitate-solution method.
TIP #5 : Optimise your video pages
Make sure that your main keywords are listed in the text content beside your video listing and link to it from other video pages. Be sure to have a link to your sales page or website if using video hosting sites like YouTube.
TIP #6 : Leverage your time with tools
Don’t just upload one video to YouTube, sign up for a free Tube Mogul account and have your video automatically distributed to dozens of websites at once. Then cut a different version of your video that is shorter and then upload that… repeat each week or month!
Video Marketing Results
video marketing results
I haven’t had a huge amount of time over the past week to devote to video marketing, client projects are starting to ramp up again for the new year so time is precious right now.
I do want to report the latest results from my video marketing test campaign from a few weeks back though…
So for the 2 word term I was targetting, my video no longer ranks in the top 10 in either youtbue or google video. I think this has to do with the amount of page views, or lack of, so I’m going to replicate the campaign with the same optimising with one difference… this time I’m going to pump a bunch of traffic into it and see if the view count affects how it sits in the results.
The 3 word term I was targetting is still holding in the top 5, but I’ve slipped from the #1 spot recently. I think this is for the same reasons as above. › Continue reading
Top position in Google video search. 2 word term
google video search
The video I distributed a few days ago has made it to the #1 and #2 spot in the google video search results and youtube. It started at #9 within the first day, then dropped down a page or two, then made it back up to the top 2 spots. I achieved 2 spots because I recut the main video into a slightly different sequence then distributed with similar keywords.
Next I’m going to interlink each video to point to each other and spread some link juice around.
I uploaded some new videos tonight, for the same niche but this time targetting a 3 term keyword. I will let you know when that makes it into the video search results and the position it achieves, I’m hoping for another #1 as this is 3 words now and is getting close to being long tail video marketing. › Continue reading
#1 in Google video search results
google video search
The results are already in after distributing 2 videos yesterday.
The first video has already made it to #1 position for google video and youtube for the 3 term search phrase I was targetting, all within 24 hours.
The second video made it to #9 position (still on the front page, just) for a 2 term keyword that is HUGELY competitive. We’re talking about the dating niche, so ranking first page for a 2 term phrase is very encouraging. Next I’m going to target a set of long tail keywords (3 term & 4 term) to see if I can make #1 for the subniches…
Video Marketing – 10 hours to produce dating video
singles-dating.org
Okay so it’s pretty much 10 hours since I started my chunking schedule for today, the results are good… very good.
All in all, I’m quite proud of the video I produced today in terms of content and quality. The chunking has helped in every aspect of my day so it looks like this will be my new good habit to adopt in 2010.
TIME SAVING: Firstly, I allocated 6 chunks of 90 minutes for each different task required. Yesterday these 6 chunks took me over 12 hours, so by being more efficient I reduced my man hours today by 90mins.
PRODUCITIVITY: I felt much more focussed today, I wasn’t constantly trying to figure out the context every 10 minutes. Some tasks that I usually dred doing so I drag them out over a full day, but by doing them in one chunk I produce almost twice as many as when multitasking.
QUALITY OF WORK: There is no comparison to the video I created yesterday (in terms of music score, editing, video graphics, transitions and visual story) and the video I created today. By doing focussed chunks of research for media, instead of on the fly while doing video editing, meant that I had more time to browse the available footage and images. Not only was I able to compile 3 times as much media when compared with yesterday, the final video was just over 90% longer in play time. My next target from here is to double the length time and produce a marketing video that is 4 minutes in length.
VIDEO COMPRESSION: Found a huge time/cost saving trick today, instead of uploading massive avi video files I did the conversion locally to .flv and shrunk the original version of 2 gigbytes down to a flash movie that is 8.4 megabytes. That not only saves my bandwidth, but also the amount of time it takes me to upload the video and then also for mogul & geiser to distribute.
DISTRIBUTION: Although I didn’t meet my target for today, I only fell short by just one site. Using geiser and mogul, I had my video sent out to 9 video websites with a few clicks of the mouse. That will get easier from here as I now have accounts saved into the software.
Traffic from the video and profiles are directed to a niche website I created in about 2 hours using PLR content and WP. CPA deals are then inserted into the site templates to convert traffic: www.singles-dating.org was the best domain I could find yesterday.
Comment on my video below, it’s really a proof of concept on using stock photography and footage with no voice over. I spent roughly $40 on media to produce the 2 minute video, much quicker and cheaper than outsourcing for a person to do narration. I will start creating videos with voice overs next week then test against the written message version.
It’s the weekend in a few hours, so I think I’ll power off and get some rest.
… or maybe jump back into the editing studio to recut todays video into 2 x 1 minute videos. Then I can quickly upload those thru geiser and mogul to increase todays output to 3 final cut videos.
Okay, so maybe I wont get that last chunk of time free now 
“sidenote: youtube captures 43rd second of video for the still thumbnail. Optimise keyword/headline on that frame to improve click through’s”
“update: video made #9 in google video search results and also youtube, all within 24 hours”
“update: video made it to #1 and #2 spot, now with side by side listing at the top of front page in google video & youtube, all within 4 days”
Video marketing: behind the scenes
Still working in the studio today on video production for a few marketing campaigns. I didn’t get as much produced yesterday as hoped 
I found that multitasking while scripting /editing /producing is not condusive to productivity. When my brain had to deal with so many different subjects, it couldn’t think ahead for all parts and only the current part. This resulted in only 2 test videos being cut and one real video being broadcast at the end of the day.
I made it to tube mogul and traffic geiser at around 11pm (which was earlier than my estimated time of 3am the next morning). The video ended up being broadcast manually through a YouTube account. Received traffic within hours and the video is #1 for it’s keyword and long tail phrase in YouTube results. side note: need to figure out how to also attract comments to help the SEO…
To improve productivity, I’m going to only do chunking tasks today (instead of multitasking) and I will see how much output I have tonight. I just put each chunk into my Google Calendar, which syncs with my iPhone, which then gives me little reminders at each interval so I stick to the schedule and chunking is efficient. › Continue reading
Automated Sales Formula – Day 5
Mid week progress update for the Automated Sales Formula.
Today I’m putting together a 4 minute sales video for one of my information products, I’ll be using everything I learned on ASF to create the reel.
I predict that the scripting will take up to an hour, as I already have sales pages and marketing articles for this project. Very excited that I’m at this part of the program, video is the coolest medium to work on (especially when you can code actions into the flv to increase CTR and opt-ins)
It sounds like everyone that signed up for my coaching club on the Automates Sales Formula bought the program for the same reason : to have automated websites that are premade and simple to install. Welcome to everyone in the club
Automated Sales Formula Bonus Coaching
automated sales formula bonus coaching
I’ve had a steady stream of people asking me for help and coaching with Keith Wellman’s latest program over the past week so in response to that demand I’ve put together an Automated Sales Formula bonus for anyone that wants to signup through my link before the offer closes on Wednesday night.
That’s not me ending the offer by the way, Keith won’t be taking any new registrations after that point so he can focus on the people that have currently joined.
So the first point to highlight, is that you have until Wednesday night, January 13 to join the automated sales formula and get my bonus coaching package.
Here is what you get with the Automated Sales Formula:
- 15 premade video skinning websites, with squeeze page and sales video included
- Twitter software and tutorials on how to generate quick, free traffic to any website you want
- Easy Sales Formula training videos
- Seminar videos of Keith Wellman presenting his tips and systems at live events
- Workshop video of how to make your first $1000
- Workshop videos of breakthrough profit creation
Here is what you get with my Automated Sales Formula Bonus:
- 8 week coaching program to help you get started for the first time with Internet Marketing (designed just for newbies)
- Step by step coaching on how to learn then use the Automated Sales Formula (customised to a niche that suits you)
- Email support Monday – Friday and often on the weekend too for urgent matters (I am online 16 hours per day)
- Tutorials to follow on exactly how I use the Automated Sales Formula to generate quick traffic (you can follow these and replicate)
- Methods for converting traffic from just visitors into paying customers of affiliate products, CPA deals, or your own products/services
- Your very own blog to promote products or yourself
- Discounted access to Yanik Silver’s Underground 6 Seminar in Washington DC (you must book before January 19)
I’ve been helping people for over ten years succeed on the Internet, from first timers to corporations and government agencies. The compliment that I get most often is my ability to take something technical and explain it without big words in easy to understand steps. Yes I have a great deal of experience, but my whole aim with this particular coaching course is to help the new guys get started and off the ground while using the Automated Sales Formula and a few bonus items where I show you how I am using the formula for my own business.
Here is what you will be able to do during and after the Automated Sales Formula Bonus Coaching:
- Understand the broad fundamental aspects that make up Internet marketing
- Research and identify niches to promote for yourself
- Create niche websites that attract and convert traffic into customers
- How to create your own information products to sell on clickbank / paydotcom
- How to use marketing videos to generate traffic and gain first page rankings in google
- How to use Keith Wellmans Twitter software to setup campaigns that generate free, instant traffic
- How to generate passive income using at least 3 different methods
- You will have a video skinning website setup within the first week
- You will have twitter traffic generated within the first week
Okay, here is what you need to do RIGHT NOW.
- Act fast! This coaching clinic and Keith’s Automated Sales Formula are closing registrations on Wednesday night, so you need to click here to signup right now
- Do not delay! I will only accept 7 people into the coaching clinic, so that I can focus on everyone that has joined and give the attention they need
- Once you have clicked on my special link to Keith’s Automated Sales Formula then watched the video, you will follow his instructions at the end of the video
- Next you will register your details and credit card using a secure page
- Once you have purchased, you will receive your login details and receipt via email from Keith Wellman. Please contact me to advise you have joined with the receipt number
- We will begin coaching as soon as you signup, so there is no delay or waiting around to get started.
If you wish to take a slower pace than the rest of the coaching group, that is fine as I understand everyone doesn’t have the same amount of available time.
Nothing left to do now except sign up! If you’ve been thinking about getting started with Internet marketing or you’re interested in Keith Wellman’s Automated Sales Formula, you wouldn’t want to miss out on having coaching included for no cost would you? I’m always happy to help people that wanto get up and running with Internet marketing, so I’d love to have you in this special group.
So either you can sit on this and think about it, or act now and change your life forever. The choice is yours
Click here to signup now to receive the Automated Sales Formula and Bonus Coaching
Automated Sales Formula – Day 4
automated sales formula
Day 4 completed of the Automated Sales Formula, I had a few break throughs today that proved to me that the twitter software works really well. It’s one thing to have a process explained to you and described as working, but it gives you so much confidence when you can make it work for yourself.
I had a play with it over the weekend and setup a new campaign for a very popular twitter trend then sat back expecting to see thousands of unique visitors. I logged in the next day to only find less than 10 impressions. The day after I found that the twitter account I setup for the campaign had been suspended. This is one of those times where you either implode and give up, or you recognise that something wasn’t done correctly and you need to go back through the steps. Of course, I chose the 2nd option and sent Keith a bunch of questions asking for guidance. Even on a Sunday, he got back to me within minutes and helped me through everything I was doing wrong. › Continue reading
Easy Video Player
easy video player
Just read details about Easy Video Player, wow!
This will only be a short post about the EasyVideoPlayer as I don’t have a huge amount of information to share just yet, but I wanted to send bit of a shout out to Josh Bartlett for his new video marketing product that is being released in a few days.
From what I can tell so far, the service allows users to upload marketing & sales videos and then configure the controls (scrubber) and the action taken directly after the video ends. Controlling the video isn’t anything that new, there are already heaps of video players and you can of course configure some of the code variables with YouTube videos so that it does just want you want.
But what is really sexy about the Easy Video Player is the ability to do a redirect when the video ends or show HTML… › Continue reading
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