eNicholas

list building

Firstly, I’m no expert on list building. I’ve researched how a lot of the successful guys approach the subject and integrated their best methods with my own knowledge of the web demographic.

So before we get into any tips and techniques, I’d like to impress something upon you to switch the way you think… repeat this as your mantra from now on!

“I WILL FOCUS ON LIST BUILDING AS THE MAIN AREA OF MY ONLINE BUSINESS TO GENERATE LEADS, THEN THE SALES WILL FOLLOW!”

So to put that into context…

If you currently spend your time chasing page impressions and monetising your traffic, you should focus on converting that traffic to opt-in subscribers.

If you currently spend money on buying PPC traffic from adwords trying to convert it into sales, you should focus on enticing them to join your list.

If you have a blog that gives away your opinions and knowledge for anyone to read, you should focus on encouraging visitors to join your list.

If you do affiliate marketing and make sales by pumping traffic to a sales page, you should modify your funnel to have leads go to your list rather than straight to the publisher signup page.

So lets repeat that mantra again…

“I WILL FOCUS ON LIST BUILDING AS THE MAIN AREA OF MY ONLINE BUSINESS TO GENERATE LEADS, THEN THE SALES WILL FOLLOW!”

What I’m trying to impress upon you, is that EVERYTHING you do should be about list building rather than doing it as a compliment to your online efforts or something you do occasionally.

I’ll blog about the fundamentals of list building and relationship marketing in part 2 of this post, keep yr eye out!

» Click here to read part 2 of list building

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