How to find a niche
You’ve gotta love Google Trends! This website is basically a snapshot of the hot categories and search terms on Google today.
This particular method of how to find a niche is pretty much the best way I know of to find hot current niches that are experiencing a large spike in interest. If you want instant traffic, then targetting hot Google Trends is the place to find your niche.
When visiting the Google Trends website, you’ll see 3 main options:
- a search box to query the trends database
- a column of hot trends
- a column of hot searches
If like many people you don’t have any ideas for niches, then jump on the site and you’ll instantly see 10 hot topics and up to 30 hot searches. The search box is great for when you already have a niche and want to investigate things further… simply enter your niche keyword and you’ll see all sorts of stats from the periods of interest to the most searched based upon country. You can also enter a website address and Google Trends will show you the websites and keywords that their visitors also look for… that there is very cool if you’re trying to compete with an existing website in your niche!
The hot searches on Google Trends are often focused on disposable traffic, the type that doesn’t last very long. Chasing what is hot right now doesn’t fit with my hedgehog concept so I don’t persue it personally. What that means, is that in order to target and convert traffic using the hot niches on Google Trends, you generally have to be doing it constantly over and over. There is a lot of continuous effort in chasing hot trends, and once those trends aren’t hot then the traffic usually drops off the radar.
I prefer the type of niches that are steady or evergreen, so it doesn’t matter what’s happening in the news as they will always be in demand. In terms of logistics, this means I can set something up once and it will attract traffic and generate sales month after month, year after year.
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