Well it’s been about 8 months in the making and I’m really happy to report that this week I kicked off my first workshop in April! There are 12 delegates attending, I had twice as many register but I kept the numbers low so that I could focus on each person and not spread myself thin. Another reason for keeping the numbers low, is because I want to achieve a high success rate with this group… specifically, my goal is to make sure that every single delegate creates their own information product and creates profit within 3 months.
There are a total of 6 classes in the workshop, each going for around 3 hours. I’ve spread the classes out to be 3 weeks apart, so that everyone has time to do their research and homework after learning a different step in the development cycle of creating an info product.
The first workshop was completed on Wednesday night, everyone arrived on time and the feedback was very positive. This class was focused purely on the subject of ‘how to find a niche’ because everyone I’ve ever spoken to in the IM community says they have major troubles with picking a niche. I’ve personally never had this problem, because of my early days in traffic & SEO when we learnt the art of category and keyword research… and that prior knowledge is something of value that I can teach to others now in 2010.
As soon as we had the projector sorted and the wifi configured for the laptops, I delved straight into my own personal history of dealing with info products and how I’ve both succeeded and failed when it comes to the process of how to find a niche. Still to this day I thank my blessings that my first info product was a success, because if I had only experienced the failed info products I created after that first one I could have easily walked away from info marketing with the belief that it doesn’t work or I can’t make any money from it…But as I mentioned to my students, the failed ebooks I created aren’t really failures… they are valuable lessons on what not to do in future. At this point I asked a few people in the class if they were scared of having their first ebook bomb miserably, a few hands went up, but after discussing it as a group they came to realise that the process of creating an ebook would be a success unto itself and the passive income would simply be icing on the cake.
The biggest and most important point when you want to find a niche, is the underlying motivation for people in that niche. Specifically, why are customers looking for a product. One example that you will find online, is the train of thought that you should pick a niche you are passionate about. The gurus will often teach that you should pick a niche that people are fanatical about, like golf. I agree with both of those, but for me the most valuable lesson I can share is that you should ALWAYS pick a niche that is derived from a problem. If someone has a problem, and that problem is urgent or critical enough then they will go out of their way to find the solution and buy the best thing to solve their problem. Put simply, if you pick anything other than a problem niche then you will always have to sell the benefits to the audience. But if it’s a problem and you have the solution, there is no selling to do! You offer it and they take it, a much easier way of making sales!
So after a few questions and answers, I explained then demonstrated a variety of methods on how to find a niche for information products….
- HOW TO FIND A NICHE WITH EZINEARTICLES.COM
- HOW TO FIND A NICHE WITH GOOGLE TRENDS
- HOW TO FIND A NICHE WITH EBAY PULSE
- HOW TO FIND A NICHE WITH ASK IQ
- HOW TO FIND A NICHE WITH AMAZON SALES STATS
- HOW TO FIND A NICHE WITH CLICKBANK MARKETPLACE
- HOW TO FIND A NICHE WITH THE GOOGLE KEYWORD TOOL
So for the next workshop, I’m going to teach the class how they can evaluate their niche ideas to decide if it’s worth getting into. I have a niche scoring formula that evaluates niche ideas to give a success/failure indicator along with a score to show how likely it is to make money. I’ve also developed this myself and I only share it with people in the workshop, you won’t actually find it anywhere else or anyone that is even evaluating their niche ideas with such a scientific approach.
Stay tuned for workshop #2 on how to evaulate a niche….
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Once again you have provided some great information and facts. Been lurking on the site for a time and needed to say thanks to you for making the effort to write it.