I just got an email from GoDaddy, to let me know that enicholas.com has just been automatically renewed. Not exactly news worthy, but it’s scary how quickly a year can go by! In that time, it’s incredible how far I’ve come with information marketing. What’s even more amazing, is that nothing really turned out how I planned it (or should I say, wanted it to).
You see I thought my first book would do very little, but that’s a consistent earner every week. The subsequent books I produced after that were expected to go gang busters and earn me a motza, the reality is that at most I sell one of those per week. But as with everything in life, you gotta look for the lesson in it all so you can move forward.
For me, the biggest (and hardest and most expensive) lesson from the past 12 months was the learning curve of picking the right niche. I’ve always been good at finding and picking niches, based upon traffic. But after having so many ebooks (great ones at that) fail I had to evaluate everything again and find a formula that works. I’m happy to say that I’ve figured that out now so much is riding on the results of the latest niche I’m about to launch in. FINGERS CROSSED!
So what advice would I give someone based upon the past 12 months? Well quite simply, if you’re not solving real problems then you’re not going to make much money with information products. Dont get me wrong, servicing fanatics with hobbies can work in your favour but if you miss that market then you’re probably going to do very little in terms of sales. If you can provide a solution to an urgent problem, then you don’t need to sell anything as they are already looking for answers and are willing to spend.
On that note, if you want to check out Eben Pagans latest course he’s releasing the guru blueprint this week. Out of all the top guys in IM, Eben is the only one who’s teaching the real tricks of picking the RIGHT niches. Everyone else just teaches marketing, but that doesnt count for much if you’re in the wrong niche (which I think 80% of people out there are doing).
How to grow apples = poor niche
How to make a piniata = poor niche
How to treat acne = great niche
How to fix your credit = great niche
Have a think about that and try to integrate it into your own business processes. Even if you’re half way through a new niche, if it’s not revolving around a serious problem then I urge you to rethink your strategy before spending any more time and money.
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