Here’s another reason why I love facebook advertising… you can build a list within hours and add thousands of people in the first week with cheap, targeted traffic.
For example, last month I built my first list using fb and I added around 1000 people for less than $100. Not bad.
Next I setup a new list in a different niche and grew it to around 3500 within 2 weeks. The new list I started building this month using the ‘purpose method’ instead of the usual niche + keyword approach has attraced 10,119 members already for a total cost of just over $500. Which mean I’m getting clicks for under 3c and list opt-ins for 5c each.
FIVE CENTS PER OPT-IN! Yeah baby!

There is also a return on that investment, as the direct traffic received was 17,967 uniques which then went on to sign up for various CPA offers I’ve been testing on this demographic. The weekly impressions are off the chart! I tend to post an update every one or two days, just saying hi or asking a simple question and the responses are huge. I’ve seen the list take action on a broadcast offer within seconds.
This campaign only took about 40 minutes to setup originally. If you worked in demon mode you could setup 10 of these per day I reckon, but you’d be pretty tired in the end. Using my new ‘facebook hot ads’ method I’ve been averaging 15 new campaigns per day, and I’m only spending half the time! I’ll share more about facebook hot ads later, for now I just wanted to mention the stats on list building.
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