easy video player
Just a quick post before I go to bed, it’s after midnight already so I wont go into too much detail…
Today was a great day for me in terms of video marketing, as I finally finished my first sales video. This project has been literally months in the making so it’s such a good feeling to get it completed and see the results online.
It started back in January when I began researching the correct structure and sequencing required for a sales video (aka: a multimedia version of a sales page)….
It took quite a while, but once I had that down pat it became an 11 page document that listed step by step what I had to say and show the viewer in order to compell them to buy.
Then I began writing the script for my sales video… to highlight the various benefits, to outline my experience, to overcome their objections and also clever use of embedded commands. This wasn’t as easy as I originally thought it would be, but in time I fleshed out the script to a point where I was happy.
After that, I invested in a green screen studio for my house so that I could record HD quality footage. The lighting was WAYYYY trickier than with standard photography, so I spent more on the studio lights and rigging than the HD camera cost. But as I came to learn, good green screen footage is all about lighting. Once the studio was setup and I had fine tuned the configuration of the lights I was ready to begin capturing footage.
I thought it would be easy to just speak into the camera, which it kinda was but it took A LOT of takes to get it right. I had to record over an hour of footage just to capture all of my sales script… next, it was off to the editing room (yes, my house is more like a production studio than a home). I managed to edit 75 minutes of footage down to about 20 minutes, but that was too long so I cut it down to 15 minutes. It was at this point that I realised I wasn’t happy with the lighting, so back I went to the recording studio to capture everything again from scratch with a slightly different configuration of the lights.
Again, it took over an hour to capture the 11 page script. Once that was done, I went back to the editing room and chopped the footage back down to 12 minutes this time.
Once the video sequence was completed, I had to insert titles, animations, cut aways and a backing track. This was the fun part and I really enjoyed overlaying videos and animations on top of the narration.
At last! A finished product I was happy with, so I rendered the video to AVI format and went to watch TV while the workstation chugged away.
Ummm, final project ended up at over 10GB. That’s not cool!
Okay render video again, this time as WMV. Sweet, now it’s down to around 100mb… much more acceptable.
Then I did a conversion from WMV to MP4 format and uploaded it to my Easy Video Player. After embedding the correct code onto the website, the video wouldn’t actually play and all you could see was black… but the audio worked. Hmmm, bummer…. okay time to email Josh Bartlett (the genius who produced the Easy Video Player). By this point it was about 10pm on a Friday night. I figured I would just send the support request then have an early night, as surely it would take at least a day or two for a response.
Fiddled with facebook for a while chatting to friends… then about 15 minutes later I get a reply from Josh’s support team. He’d sent my message onto Chris, who contacted me directly with his feedback on the issue and a solution. It was actually quite easy, as the MP4 codecs could muck with the flash player so all I had to do was convert the original WMV file into FLV then upload to Easy Video Player.
Embed the code again. Upload new sales page and test…
WOOOOOT! It works, PERFECTLY.
So I love my new sales video… I love easy video player…. I wont say I love Josh Bartlett, but that guy rocks so I gotta send a shout out to him, chris and the whole EVP team. Thanks boys!
I’ll post more info another time about the reasons why I use Easy Video Player… if yr curious to know more, go have a look for yourself because this is probably the one video marketing tool that you can not do without! It doesn’t just help your videos, it actually makes you more money: http://www.enicholas.com/easy-video-player
Josh Bartlett is spending more time blogging and helping out his customers with IM coaching these days, so I recommend you drop by his site to see what he has to say and dont forget to sign up for email updates: http://joshbartlettblog.com/
Okay time for bed, I’m crashing out. Can’t wait to check my stats in the morning, this new sales video is going to CRUSH IT!!!!
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