Video Marketing Results

I haven’t had a huge amount of time over the past week to devote to video marketing, client projects are starting to ramp up again for the new year so time is precious right now.

I do want to report the latest results from my video marketing test campaign from a few weeks back though…

So for the 2 word term I was targetting, my video no longer ranks in the top 10 in either youtbue or google video. I think this has to do with the amount of page views, or lack of, so I’m going to replicate the campaign with the same optimising with one difference… this time I’m going to pump a bunch of traffic into it and see if the view count affects how it sits in the results.

The 3 word term I was targetting is still holding in the top 5, but I’ve slipped from the #1 spot recently. I think this is for the same reasons as above.

So what is the lesson from this? Well I think there are a few key factors, I’m not certain yet but the next round of testing should prove or disprove that:

• interlinking videos should help page rank
• increasing page impressions of the video should help retain search position
• having a video longer than 2 minutes should help retain search position

I’ll distribute another round of test videos tonite then keep an eye on the results over the next week then report back as things happen.

On a personal note, I’m a little sad that I didn’t retain the top positions for these videos! But with a little more effort and smarts I feel that obtaining and keeping top position for any mid – long tail keyword using video marketing is something that anyone can do so long as you follow a formula.

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